Definition of targetting criteria for niches (work in progress)
December 7, 2007
The niche marketing barter deal marketplace is not going to work if companies can’t define their niches properly.
Because everything starts with a proper definition of your niche. Once you know that, you will be able to see which companies match your niche.
Here are some of the main niches:
By Interest:
· Bloggers & Early adopters
· Collectors & Art· Media: Games, Movies & Music· Car enthusiasts
· Techies & ICT
· Fashion & Lifestyle
· Construction & Real Estate
· Financial services & banking
· Alternative & Religious
By age
· Baby & Young Parents
· Toddlers & young children
· Teenagers
· University students
· 30 somethings
· 40 somethings
· 50 somethings
· 60 & Elderly citizens
By Occupation
· Consumers
· Liberal arts
· Marketeers
· Investors
· Academia
· SME’s & Professionals
· Government and NGO
· Big corporations
By Income
· Budget buyers
· Middle of the road
· Luxury segment
· Undefined
By language:· English· French· German· Dutch· Spanish· Swedish· Arab· Turkish· Italian· Russian· Chinese· Japanese· Italian· Other
By region:· Worldwide· USA & Canada· Germany, Austria & Switzerland· Eastern Europe & Baltics· Scandinavia· France & Belgium & Switzerland· Netherlands and Flanders· Spain & Latin America· Italy· Northern Africa· Southern Africa· Middle East· South America· China· India & Pakistan· Japan· South East Asia· Asia Pacific & Australia· Russia and former USSR· Other
Filed in barter deals, niche marketing, the basics
Tags: marketing, niche market, segmentation, segments, targetting
December 8, 2007 at 12:09 pm
Barter is a powerful business tool as you’ve noted. In 1980 I founded BarterNews magazine, and on our website we have thousands of articles plus over 800 barter companies (from around the world) listed. Every entrepreneur should be using this valuable tool, it’s the way to do additional business at your variable cost.