Get shorty: write catchy site content

Groundrules for any internet content: 

• Make it snappy:
  • cut all words you don’t need 
• Make it real:
  • forget university & professional slang,
  • use straight words
  • use words people type in search engines
• Make it active:
  • One might suggest the use of indirect turns of phrases entices one not to be bothered to read
  • Cut all longer sentences containing “and”, “or” etc… in two short sentences
  • Always include a call for action like “click here”, “read more”, “find out”
• Be visual:
  • Use colours, italics, underlines and bold
  • Use wisely however. Less is more!
•  Be yourself:
  • Don’t use the clichés you’ll find everywhere

An example:

Today I rewrote this content:

“IntroNiche is a classifieds platform for niche marketing barter deals.

 In plain english that means that companies targetting specific niches will be able to find other companies targetting identical or other relevant groups. The companies can then contact each other to see if they can make co-operate in their marketing efforts, most likely through barter deals.

IntroNiche’s service should specifically appeal to entrepreneurs & marketeers, especially those with all ready a strong internet presence or ambition.”

Cut. Rewrite. Cut. Rewrite.
This is what you get:

“Let the world know who you want to reach.
Discover who wants to reach the same people.
Promote each other. Prosper together!
For marketing pro’s & netizens alike.
More info, click here.”

Quite shorter right? Nope. Can do better.

Third version:

“Say who you want to reach.
Find out who targets the same people.
Promote each other. Prosper together!
For marketing pro’s & netizens alike.
Examples, click here”

Excellent? I don’t think so. Tomorrow gets a rewrite.
Any suggestions, post them here!

An introduction to IntroNiche

IntroNiche is a classifieds platform for niche marketing barter deals.

 In plain english that means that companies targetting specific niches will be able to find other companies targetting identical or other relevant groups. The companies can then contact each other to see if they can make co-operate in their marketing efforts, most likely through barter deals.

IntroNiche’s service should specifically appeal to entrepreneurs & marketeers, especially those with all ready a strong internet presence or ambition.

We’re about to go live this february 2008. What you see here is to be the company blog.

 More info here.

New passtime for tuesday and thursday night: EMMA

No, not the name of my mistress, as EMMA stands for Executive Master in Marketing and Advertising.
At Solvay Business School, Brussels.

Slighty boring? I should hope not.
Anyway, all info is here so you at least know where I am.

On a serious note, I hope to acquire a better grasp of marketing and marketeers which should benefit the IntroNiche business.

IntroNiche logo almost ready

It might be but a small step for the website yet it feels quite good to have a logo.

After a painstaking name selection process, involving lots of advice from friends & family & a lot of swearing at .com cybersquatters, I settled on the IntroNiche name which I had duely registered.

Following that, someone recommended me to use Logobee.com, a canadian logo design company.
I briefed them saying I wanted a professional yet warm logo, targeted at marketing professionals.

A full briefing can be read here:

Definition of targetting criteria for niches (work in progress)

The niche marketing barter deal marketplace is not going to work if companies can’t define their niches properly.
Because everything starts with a proper definition of your niche. Once you know that, you will be able to see which companies match your niche.

Here are some of the main niches:

Seven steps for succesful SEO optimisation

As told by my SEO agency

Search engine marketing: which agency to choose?

Nothing good ever comes for free. Neither does search engine optimisation.

• from 5 to 10 thousand and more for an initial year of search engine optimising
• from 200 a month to a nice percentage for your search engine advertising

How do you get the most for your money?

Niche marketing company start-up looking for partner

Marketing Barter Platform looking for partners.

IntroNiche is a Brussels based start-up about to create a classifieds platform for niche marketings barter deals.

Why I’m starting up a company

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers. 

Why I’m starting up a company

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers.