d'OH - marketing reach mattersI had a discussion last night. And a classic d’OOOOOHHHH moment.

One of the questions was how people would find other people who are relevant to them for barter marketing on IntroNiche. I answered the classic things: they would be interested in the target groups they share and in the marketing channels they use.

Then it dawned on me. They’d also be interested in how big the reach is of the other persons. I can’t imagine that for example a blogger who gets 10.000 visits a month to his blog would be too hot to do a barter deal with someone who gets a 1.000 visits a month.

So that would be another field for people to fill in: how big is your “monthly reach” (taking monthly as that seems the easiest to determine)
Possible Answers :

– None/Just starting/Can’t disclose
– 1 to 1000
– 1.000 to 10.000
– 10.000 to 50.000
– 50.000 to 100.000
– 100.000 to 500.000
– 5000.000 to 1.000.000
– over 1.000.000
– over 10.000.000

IntroNiche is a classifieds platform for niche marketing barter deals.

 In plain english that means that companies targetting specific niches will be able to find other companies targetting identical or other relevant groups. The companies can then contact each other to see if they can make co-operate in their marketing efforts, most likely through barter deals.

IntroNiche’s service should specifically appeal to entrepreneurs & marketeers, especially those with all ready a strong internet presence or ambition.

We’re about to go live this february 2008. What you see here is to be the company blog.

 More info here.

Just a little note to remember my accountant just sent the adapted financial plan to the notary public, a necessary first step to get your business registered and set up down here. Never knew financial plans could make you happy. Read the rest of this entry »

Just a little note to remember my accountant just sent the adapted financial plan to the notary public, a necessary first step to get your business registered and set up down here. Never knew financial plans could make you happy. Read the rest of this entry »

More info, click here

Get in touch, mail to sam dot desimpel  at gmail dot com

Marketing Barter Platform looking for partners.

IntroNiche is a Brussels based start-up about to create a classifieds platform for niche marketings barter deals.
Read the rest of this entry »