New field to add in the classfieds ads: reach

I had a discussion last night. And a classic d’OOOOOHHHH moment.

One of the questions was how people would find other people who are relevant to them for barter marketing on IntroNiche. I answered the classic things: they would be interested in the target groups they share and in the marketing channels they use.

Then it dawned on me. They’d also be interested in how big the reach is of the other persons. I can’t imagine that for example a blogger who gets 10.000 visits a month to his blog would be too hot to do a barter deal with someone who gets a 1.000 visits a month.

So that would be another field for people to fill in: how big is your “monthly reach” (taking monthly as that seems the easiest to determine)
Possible Answers :

– None/Just starting/Can’t disclose
– 1 to 1000
– 1.000 to 10.000
– 10.000 to 50.000
– 50.000 to 100.000
– 100.000 to 500.000
– 5000.000 to 1.000.000
– over 1.000.000
– over 10.000.000

Niche marketing company start-up looking for partner

Marketing Barter Platform looking for partners.

IntroNiche is a Brussels based start-up about to create a classifieds platform for niche marketings barter deals.

Why I’m starting up a company

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers. 

Why I’m starting up a company

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers.