•  mesh-box, a german blog focused on big brands doing marketing alliances or co-branding
  • entrepreneur.com, a very valuable US source of marketing information
  • crossmedialog.nl, a dutch group blog on cross media and cross marketing
  • Guy Kawasaki, a VC with a very sound view on marketing
  • Marketing Sherpa, a good general marketing platform
  • Wikipedia, off course, with a great definition of co-operative marketing
  •  mesh-box, a german blog focused on big brands doing marketing alliances or co-branding
  • entrepreneur.com, a very valuable US source of marketing information
  • crossmedialog.nl, a dutch group blog on cross media and cross marketing
  • Guy Kawasaki, a VC with a very sound view on marketing
  • Marketing Sherpa, a good general marketing platform
  • Wikipedia, off course, with a great definition of co-operative marketing

Marketing Barter Platform looking for partners.

IntroNiche is a Brussels based start-up about to create a classifieds platform for niche marketings barter deals.
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When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers.  Read the rest of this entry »

When I managed the collectibles & entertainment categories at eBay, I did a lot of barter marketing.

This means that I looked for companies targetting the same niche targets as I did – collectors’s, gamers, music and movie buffs… In a lot of cases, these were existing online portals or offline tradefair organisers.  Read the rest of this entry »