Get shorty: write catchy site content

Groundrules for any internet content: 

• Make it snappy:
  • cut all words you don’t need 
• Make it real:
  • forget university & professional slang,
  • use straight words
  • use words people type in search engines
• Make it active:
  • One might suggest the use of indirect turns of phrases entices one not to be bothered to read
  • Cut all longer sentences containing “and”, “or” etc… in two short sentences
  • Always include a call for action like “click here”, “read more”, “find out”
• Be visual:
  • Use colours, italics, underlines and bold
  • Use wisely however. Less is more!
•  Be yourself:
  • Don’t use the clichés you’ll find everywhere

An example:

Today I rewrote this content:

“IntroNiche is a classifieds platform for niche marketing barter deals.

 In plain english that means that companies targetting specific niches will be able to find other companies targetting identical or other relevant groups. The companies can then contact each other to see if they can make co-operate in their marketing efforts, most likely through barter deals.

IntroNiche’s service should specifically appeal to entrepreneurs & marketeers, especially those with all ready a strong internet presence or ambition.”

Cut. Rewrite. Cut. Rewrite.
This is what you get:

“Let the world know who you want to reach.
Discover who wants to reach the same people.
Promote each other. Prosper together!
For marketing pro’s & netizens alike.
More info, click here.”

Quite shorter right? Nope. Can do better.

Third version:

“Say who you want to reach.
Find out who targets the same people.
Promote each other. Prosper together!
For marketing pro’s & netizens alike.
Examples, click here”

Excellent? I don’t think so. Tomorrow gets a rewrite.
Any suggestions, post them here!